Slogue [Circle] is a directory of Australia’s small and circular fashion businesses, curated by sustainable stylist Jo Gambale.

It is an antidote to ad-heavy Google searches, to vast secondhand marketplaces now over-run by cheap knock-offs and AI-driven e-commerce.

The dream is that one day it will also be an antidote to noisy, cluttered social media platforms that no longer serve niche creators and conscious citizens. A one-stop-shop for local creatives wanting to collaborate on circular fashion projects, a peer-to-peer marketplace with chat threads for everything from cobbler recommendations to collective pop-up shops. A forum for likeminded consumers eager to support small and ethical. A micro digital utopia that lends itself to real connections, real community and real change.

Join the waitlist to receive updates as this dream becomes a reality.